With Safari Friends, there's something new to experience every day. No two days are the same. Safari Friends - crocodile, lion, giraffe, flamingo, hippopotamus, and elephant, play the starring roles. They take children by the hand and open up a new world every day: a world full of adventure for toddlers who want to run, climb, and imagine. And a soft, safe world for babies who are just learning to grasp, feel, and listen.
Fancy coming on a safari with me?
Hi, we're Ranger Jim and Ranger Rosa
Two curious Safari Rangers with heads full of wild ideas and pockets full of handy things.
Rosa dreams up the adventures. Jim builds them. Together, we explore the savannah with our Safari Friends, from roaring Baby Lion to splashing Hippo and towering Giraffe.
Are you ready to meet the friends who join us on every muddy, crazy, and impossible adventure?
Meet our Safari Friends
now online
Safari plush toys
All our Safari Friends, but for cuddling. And believe us: they're surprisingly good at it. There's always one that's just right for you. Dreamy giraffe Nikki, who observes everything from above. Or brave lion Lou, who blushes a bit around flamingo Flora. Or of course, crocodile Stevie? Who is mainly very good at being funny.
also online now
Baby activity toys
All our Safari Friends, but for cuddling. And believe us: they're surprisingly good at it. There's always one that's just right for you. Dreamy giraffe Nikki, who observes everything from above. Or brave lion Lou, who blushes a bit around flamingo Flora. Or of course, crocodile Stevie? Who is mainly very good at being funny.
And there's more to come...
Are you sometimes as musical as our Safari Friends? The elephant trumpets, the lion can roar fantastically… And you?
Binnenkort beschikbaar
Musical Instruments
Practice your first notes with our beautiful musical instruments. Will you go for the piano, guitar or drum, or will you just play them all at once? Because loud, soft, fast or all mixed up, anything goes. It's your concert on the savannah. Mom and Dad are only allowed to listen ;)
A key, a string, a drum and suddenly you're making music. See? You can totally do it.
Musical Instruments
Expected early July
Backpacks/trolleys
Are you travelling to the savannah, or are you staying close to home? Wherever you go, travel in style. With our rolling suitcases and bags, every trip becomes an adventure. Whether you're going for a sleepover, "rolling" to the corner of the street, or taking a plane. Don't forget to fill them with everything you love. There's room for a book, a Safari Friends cuddly toy, even the drum will fit. And perhaps even more importantly: there's room for a whole lot of new adventures. Happy travels!
Expected in August
Toddler activity toys
Sitting still on the savannah? No way. This is an expedition of feeling, building, stacking, trying, and imagining. Again. And again. Our Safari Friends happily join in. They challenge you, teach you new things, and before you know it, you'll outsmart them all. While the crocodile makes you laugh, the lion keeps an eye on things. And meanwhile, a lot is happening. Because while you play, you learn. And that's the most fun of all!
Expected from September 2026!
Safari Friends are always there; eight friends who never leave you alone. Who comfort you, challenge you, and grow with you. Who take you on a journey full of imagination every day. On the extraordinary Savanna, but also right there in your bedroom. That makes Safari Friends more than just toys. They are friends and adventurers, but also support and solace. The entire collection, from the first soft cuddly toy to musical instruments for toddlers, will help the child experience a new world in every phase, every day.