With Safari Friends, there is something new to experience every day. No day is ever the same. Safari Friends - crocodile, lion, giraffe, flamingo, hippo and elephant - take centre stage. They take children by the hand and open up a new world every day: a world full of adventure for toddlers who want to run, climb and imagine. And a soft, safe world for babies who are learning to grasp, feel and listen for the very first time.
Fancy coming on a safari with me?
Hi, we're Ranger Jim and Ranger Rosa
Two curious Safari Rangers with heads full of wild ideas and pockets full of handy things.
Rosa dreams up the adventures. Jim builds them. Together, we explore the savannah with our Safari Friends, from roaring Baby Lion to splashing Hippo and towering Giraffe.
Are you ready to meet the friends who join us on every muddy, crazy, and impossible adventure?
Meet our Safari Friends
now online
Safari friends
All our Safari Friends, but for cuddling. And believe us: they're surprisingly good at it. There's always one that's just right for you. Dreamy giraffe Nikki, who observes everything from above. Or brave lion Lou, who blushes a bit around flamingo Flora. Or of course, crocodile Stevie? Who is mainly very good at being funny.
also online now
Baby activity toys
All our Safari Friends, but for cuddling. And believe us: they're surprisingly good at it. There's always one that's just right for you. Dreamy giraffe Nikki, who observes everything from above. Or brave lion Lou, who blushes a bit around flamingo Flora. Or of course, crocodile Stevie? Who is mainly very good at being funny.
And there's more to come...
Are you sometimes as musical as our Safari Friends? The elephant trumpets, the lion can roar fantastically… And you?
Binnenkort beschikbaar
Musical Instruments
Practice your first notes with our beautiful musical instruments. Will you go for the piano, guitar or drum, or will you just play them all at once? Because loud, soft, fast or all mixed up, anything goes. It's your concert on the savannah. Mom and Dad are only allowed to listen ;)
A key, a string, a drum and suddenly you're making music. See? You can totally do it.
Musical instruments
Expected in early July
Backpacks/trolleys
Are you travelling to the savannah, or simply staying close to home? Wherever you go, travel in style. With our suitcases and bags, every outing becomes an adventure. Whether you’re going for a sleepover, “rolling” to the end of the street or taking a plane. Don’t forget to fill them with all your favourite things. There’s room for a book, a Safari Friends cuddly toy, even your lunch box fits inside. And perhaps even more importantly: there’s room for plenty of new adventures. Happy travels!
Expected in August
Toddler activity toys
Sitting still on the savannah? No way. This is an expedition of feeling, building, stacking, trying, and imagining. Again. And again. Our Safari Friends happily join in. They challenge you, teach you new things, and before you know it, you'll outsmart them all. While the crocodile makes you laugh, the lion keeps an eye on things. And meanwhile, a lot is happening. Because while you play, you learn. And that's the most fun of all!
Expected from September 2026!
Safari Friends are always there: eight friends who never leave you alone. They comfort you, challenge you and grow with you. Every day, they take you on a journey full of imagination. On the special savannah, but also simply in your bedroom.
It makes Safari Friends more than just toys. They are friends and adventurers, but also a source of comfort and support. The complete collection, from the first soft cuddly toy to musical instruments for toddlers, will help children experience a new world every day, at every stage.