our story
Enjoy the Little Things
We believe that the small moments in life bring the greatest joy and connectedness. We want to inspire parents to cherish the beauty of these everyday wonders with their children.
This is the essence of our brand, the soul and the heart of our story.
How it started
We grow up together
Fifteen years ago, Rinke van der Helm took together with a small and passionate team, the first step to build this brand and grow with love and care. Our principles are still the foundation, and in every product you will find creativity and the loving attention that we add to everything.
Little dutch studio
Meet our team
At Little Dutch, it’s all about love, care, and the little moments that make life special. With a gentle touch and a creative heart, our team designs timeless products that turn playing, discovering, and enjoying together into something even more beautiful.
“What I love most about working at Little Dutch is that no two days are the same. There’s so much room for creativity, and we work with passion to achieve the most beautiful results. I’m proud to be part of the Little Dutch team.”
Lucy
Videographer
“It’s a joy to create beautiful, fresh collections for the little ones, every season again!”
Saskia
Category manager
“As an illustrator at Little Dutch, it’s truly fulfilling to give our products their own identity through hand-drawn characters and elements. Together with the matching colour palette, everything comes together in harmony, turning each collection into one beautiful story.”
Sandra
Illustrator
“I really enjoy working at Little Dutch, because I get to see my ideas come to life. Every time I spot our products in shops, in people’s homes, or even on the street – especially the ones I designed – it brings a proud little smile.”
Avelien
Designer
“No day is ever the same in HR. From inspiring conversations to all kinds of challenges, but always with people at the heart of it all!”
Hedwig
HR
“To me, working at Little Dutch means being part of a dynamic environment where every day is different. The mix of distributor contact, strategy, and teamwork makes my role both challenging and inspiring – and that’s exactly why I go to work with a smile, every single day!”
Deborah
Sales
Behind the scenes
We create
We create a wide range of playful and practical products – perfect for use at home or on the go. Whether for yourself or as a gift, our designs add a little extra joy to the lives of growing children and their parents.
We attach values
Together
We celebrate the feeling of family, because together is always better.
Happiness
We find happiness in small things.
Inspire
We live from our hearts and show who we are.
Caring
Loving attention with responsibility for each other and the world around us.
Discover
By playing and experiencing, we discover the world again and again.
made with love
We promise
We want to do more than just meet expectations – we aim to go beyond. Our goal is to surprise, delight, and connect, so our customers feel truly close to our brand and carry it in their hearts.